Improve your website before starting again
Your website may look dated, but the most useful redesign starts with what is getting in the customer's way. Content, navigation and key functions deserve attention before replacing the whole site.
I help businesses redesign existing WordPress websites around a defined commercial purpose. You work directly with me on the content, design and implementation, with successful pages and useful existing functionality considered from the start.
Decide what should change
A redesign should respond to specific problems or opportunities.
Review content and journeys
We look at the services or products that matter, what visitors need answered and how they enquire or buy. Customer feedback and available analytics help inform the priorities.
Keep useful existing work
Strong content, established URLs, functional integrations and recognisable brand elements can often be retained. Their value should be understood before changes are made.
Content-led SEO helps assess established page ownership and useful content before a redesign changes them.
Real solutions, measurable results
Our Work
Plan the new page structure
The scope might be a group of key pages, reusable templates or a broader site refresh.
Clearer layouts
I organise headings, supporting information, proof and calls to action so customers can follow the offer. Visual changes support that structure.
WordPress implementation
Theme and builder dependencies affect what can be changed safely. The chosen approach accounts for editing requirements as well as the customer-facing result.
Shared templates and reusable components can be handled through WordPress theme development where that fits the site.
Protect the transition
An existing website can be serving customers and attracting search traffic while the redesign is prepared.
URL and search planning
Current page ownership, internal links and search-performing URLs need review. Any necessary URL changes and redirects are planned and checked.
If the redesign also involves moving hosts or changing the domain, WordPress migration needs a separate plan for the transition.
Store and enquiry functions
Forms, accounts, product options and checkout need relevant testing if the work affects them. An active store's recent records must be considered in any launch or recovery plan.
A store redesign may also need WooCommerce development and support for the functions behind the layouts.
Review and launch
The implementation is prepared in an appropriate environment and checked against the agreed scope.
Desktop and mobile review
Content, layout, navigation and affected interactions are inspected before launch. Remaining issues and dependencies are recorded.
Follow-up
We compare relevant evidence after the change where available. A better appearance alone is not a measured conversion improvement; ongoing care or optimisation can be scoped separately.
Frequently asked questions
No. A targeted refresh can retain the existing platform and useful work. The requirement determines whether a wider rebuild is justified.
No. Search outcomes depend on several factors. The aim is to protect useful ownership and improve relevant content and usability, with results reviewed afterwards.
Discuss your website redesign needs
Send your website address and the parts that need attention. Explain what you want customers to understand or do differently. Use the form to send your website address and contact details, then we can discuss the requirement and agree the next step.
