Plan Facebook and Instagram advertising with purpose
A social campaign needs a useful offer and appropriate creative, not just a broad audience and more spending. The landing page and follow-up also influence whether interest becomes worthwhile business.
I help businesses plan and manage scoped Facebook and Instagram advertising. You work directly with me on the message, website and measurement, with the approach fitted to your audience and resources.
Define the campaign's job
An awareness campaign and a purchase or enquiry campaign need different measures.
Customer and offer
We identify the people the offer is intended for and the reason it is relevant to them. Claims, promotions and availability should reflect the actual business.
Suitable budget
The media budget, creative work and management scope are agreed separately. A campaign is not assumed to suit every business or every offer.
Real solutions, measurable results
Our Work
Prepare clear creative
The content should make the offer understandable on the platforms where it appears.
Copy and visuals
I can scope messaging and design variations around approved information and usable assets. Photography or video production is a separate requirement where needed.
Destination and next step
The advert, enquiry form or landing page needs a consistent message. A customer should understand what happens after they respond.
Landing page copywriting can align the destination with the social advert’s offer.
Connect measurement and audience choices
The setup needs to fit the site, account and available permissions.
Events and store information
Relevant tracking and product catalogue connections are assessed before implementation. Duplicate or low-intent signals can make reports misleading.
Retargeting
Where suitable audiences and permissions exist, a follow-up campaign may support the customer journey. It needs an appropriate message and a way to judge its contribution.
Refine using useful evidence
Campaign activity should be reviewed in commercial context.
Lead and purchase quality
Clicks, reported leads and attributed revenue need interpretation. I look at genuine outcomes and available feedback rather than presenting platform totals as certain profit.
Conversion optimisation can investigate the website journey when campaign interest does not become suitable enquiries or purchases.
Recorded changes
Creative, targeting and budget adjustments are documented so later results can be understood. Larger changes are agreed within the working arrangement.
Frequently asked questions
No. Audience, offer, budget and follow-up influence suitability. The first step is an assessment of those requirements.
Yes. I can review its setup and evidence before scoping a useful improvement.
Discuss your facebook & instagram ads needs
Describe the offer you want to promote, your customers and whether advertising is already running. Send the relevant website or landing page.
Use the form to send your website address and contact details, then we can discuss the requirement and agree the next step.
