Elcraft Electrical

Elcraft Electrical, a trusted electrical services provider based in Hervey Bay, approached us during a pivotal phase of their brand’s evolution. Transitioning from their former identity as Wrigleys Electrical, they sought our expertise in launching their rebranded business online. This project entailed the creation of a new website with up-to-date domain and emails, ensuring their longstanding reputation was preserved and enhanced under the new brand name in search engine rankings.

Our Role:

Our collaborative effort with Elcraft Electrical covered a broad spectrum of digital branding and web development services:

• Website Design: Crafting a visually appealing, user-friendly website that underscored Elcraft Electrical’s professionalism and expertise.
• Figma Prototype: Employing Figma to prototype the website, enabling a seamless and efficient design approval process.
• Custom WordPress Theme: Developing a bespoke WordPress theme tailored to the specific needs and aesthetics of the Elcraft brand, ensuring a unique online presence.
• Conversion Measurement: Implementing tools and strategies for tracking conversion rates, allowing for data-informed decisions to further website performance.
• Google Reviews Integration: Showcasing customer testimonials directly on the new site to build trust and credibility with potential customers.
• SEO Strategy, Redirects, Site Move: Executing a comprehensive SEO strategy, including redirects from the old domain and ensuring the new site maintained SERP rankings for both the new and old business names.

Outcomes:

The collaboration resulted in tangible and impactful outcomes for Elcraft Electrical:

• A 500% increase in conversion rates, demonstrating the new website’s superior user experience and effective call-to-actions.
• Achieving the #1 rank for the high-volume keyword ‘Electrician Hervey Bay’, significantly enhancing online visibility and attracting more local customers.
• Maintaining #1 SERP ranking for the former business name, ensuring that long-term clients and those familiar with Wrigleys Electrical could seamlessly connect with Elcraft Electrical.

This project exemplifies our dynamic approach to digital marketing and web development, where innovative design meets strategic SEO and content marketing to create not just a website, but a comprehensive digital presence that drives business growth and brand recognition.