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Google Shopping & Performance Max

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Make product advertising work with your store

If product ads are showing the wrong price, disapproved items or sales reports you cannot reconcile, the useful starting point is the store and account setup rather than simply increasing the budget.

I help ecommerce businesses assess product advertising and manage scoped improvements. The work connects catalogue information, campaign decisions and reliable purchase evidence, with direct access to me throughout.


5.0 (6 reviews) Read on Google

Check the product information

Customers should arrive at a product page that matches the advert.

Feed and store consistency

Titles, images, availability, prices and delivery information need a review against the actual store. Feed issues can have several causes and are investigated individually.

WooCommerce development and support can address store-side issues that affect the catalogue or buying journey.

Merchant account requirements

Access, diagnostics and policy-related issues are reviewed within the scope. Platform approval is controlled by the provider and cannot be guaranteed.



Choose the campaign approach

A suitable campaign depends on the objective and current account.

Shopping or Performance Max

These options are assessed against the store's evidence and requirements. Running both is not an automatic requirement, and previous performance should inform any restructure.

Product priorities

Stock, margins, delivery costs and commercial priorities help determine which products deserve attention. A high revenue figure alone may hide poor profitability.

Ecommerce strategy helps choose which products and offers deserve attention before campaign activity expands.


Make the buying journey usable

Product advertising depends on the website that receives the visitor.

Relevant product pages

Customers need clear options, specifications and delivery details. Website improvements can be scoped where the catalogue or buying journey is confusing.

Purchase measurement

Transaction identifiers, values and duplicate-event handling need consideration. Store records and advertising attribution are compared with their different limitations understood.


Manage and review

Useful changes should have a defined purpose and recorded context.

Feed and asset upkeep

Product information and campaign assets need attention as the catalogue and offer change. Responsibilities and software costs are made clear.

Performance interpretation

I review relevant sales, spend and product-level evidence where available. Budget changes are agreed rather than driven by a promised return.



Frequently asked questions

Not necessarily. The account, objective and evidence determine an appropriate approach.

No. Platform policies, competition, stock and the customer offer affect the result. Work is assessed against the agreed objective.


Discuss your shopping & performance max needs

Tell me about the store, current product ads and any feed or sales-measurement problems. Include the website address. Use the form to send your website address and contact details, then we can discuss the requirement and agree the next step.

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