Build Google Ads around useful enquiries
Google Ads needs a clear offer, suitable targeting and a website that can turn relevant interest into an enquiry or purchase. More clicks are not automatically a better result.
I help businesses manage and improve Google Ads with the commercial objective in view. You work directly with me on the account, the website it sends visitors to and the evidence used to choose the next change.
Start with the account and objective
A useful plan considers existing campaigns before replacing them.
Enquiries or purchases
We agree what a worthwhile outcome looks like and check the relevant conversion actions. Low-intent interactions should not be treated as equivalent to actual leads or sales.
Budget and customer fit
The service area, offer and realistic budget influence the approach. Media spend and management work are separate costs and are agreed before changes.
Real solutions, measurable results
Our Work
Make search campaigns more relevant
The search, advert and landing page should describe the same useful offer.
Keywords and campaign structure
I review relevant queries, exclusions and how services or products are grouped. Existing performance and previous changes help identify what to retain.
Copy and landing pages
Ad messaging needs accurate claims and a clear next step. I can scope website or content improvements where visitors are arriving at an unsuitable page.
Consider other campaign options
Additional channels need a purpose within the budget.
Product advertising
Shopping and Performance Max may suit an online store, depending on its feed, goals and available evidence. They are considered within the wider account rather than assumed to be necessary.
Display and retargeting
A remarketing or awareness component can have a different objective from search. Available audiences, measurement and customer privacy choices influence its suitability.
Facebook and Instagram advertising is a separate channel choice, rather than an automatic addition to a paid-search account.
Review results and make controlled changes
Campaign management should preserve the context needed to learn.
Tracking and attribution
I review conversion evidence and known limitations. Platform-attributed revenue and actual business profit are different measures.
Ongoing refinement
Queries, creative and campaign results guide useful adjustments. Changes are documented and assessed over a suitable period, with major scope or budget decisions agreed.
For related work, explore landing page copywriting or conversion optimisation.
Frequently asked questions
Yes. An initial review helps establish current settings, performance, access and priorities before work begins.
No. Competition, demand, landing pages and lead quality affect outcomes. The plan uses evidence and a suitable budget rather than a promised return.
Discuss your google ads needs
Send your website address, the services or products you want to advertise and whether campaigns are already running. Include the main result you want to improve.
Use the form to send your website address and contact details, then we can discuss the requirement and agree the next step.
